These are 2 campaigns done for freecreditscore.com's South By Southwest sponsorship advertising partnership. These were sent out in the monthly subscription of SXSW Magazine in 2011 and 2012.
Focusing on the freecreditscore.com band in 2011, I took the approach to focus on the indie/urban style of what the festival encompasses.
In the 2012 campaign I focused more on the social media aspect. Including actual tweets/messages said on the freecreditscore.com's social media platforms, while tying back in the indie feel from the previous year.
freecreditscore.com - Experian