With the ever growing and ever changing technology that is mobile, design has to keep up with it. Finding new ways to grab your attention, along with user friendley on a small screen are all things to consider.
On freecreditscore.com's sign-up page I added all of the information fields onto two screen to test verse the previous winning formula at the time, which included 5 pages and it increased the mobile sign-up conversions by 53%. With less buttons to click and less loading time on the phone, it got people in and out faster before dropping off during the sign-up process.
Cox Communications & Time Warner